DO WHAT YOU KNOW. KNOW WHAT YOU DO. DO WHAT YOU LOVE.
A business built around your strength and talents will have a greater chance of success. It’s not only important to create a profitable business, it’s also important that you’re happy managing and growing it day in day out.

FOCUS, FOCUS, FOCUS
Juggling multiple ventures will spread you thin and limit both your effectiveness and productivity. Do one thing perfectly, not 10 things poorly. Always focus on what you do best, delegate or find a partner to compensate for your weaknesses.

CONNECT WITH AS MANY PEOPLE AS POSSIBLE
The key to business success is access to opportunity. Access comes from influence. If you’re influential, people will come and bring opportunities to you. Every day, reach out to at least one new person and to someone you have been out of touch with for a while.

LEARN UNDER FIRE
If you’re going to be successful whether in building a business or elsewhere, you’re going to have a lot of ups and downs. There’s no perfect road or one less traveled. The most important thing you can do is learn from your mistakes and never make the same mistakes twice.

THINK BIGGER
Plans change, goals shift, but it’s the people who are willing to dream bigger who actually accomplish things.

ACT LIKE A START UP
Your wallet is your company’s life blood. Practice and perfect the art of watching every shilling and triple check every expense. Maintain a low overhead and manage your cash flow effectively.

GET AHEAD OF YOUR CUSTOMERS
Your mission should be figuring out ways to help people get what they want. So find a solution to a problem they didn’t even know about.

DON’T BE AFRAID TO QUIT
Know when it’s time to walk away. If your idea doesn’t pan out, reflect on what went wrong and the mistakes that were made. Assess what you would have done differently. Determine how you will utilize the hard-learned lessons to better yourself and your future business endeavors.